Digital Marketing Executive

Digital Marketing Executive (Ads Specialist)

Role Summary:

We are looking for a Digital Marketing Executive with strong hands-on experience in running and optimizing paid ads. The candidate will be responsible for planning, executing, and monitoring advertising campaigns to generate leads and improve ROI.

Key Responsibilities:

• Run and manage paid ads on Google Ads, Meta (Facebook & Instagram), etc.
• Create, monitor, and optimize ad campaigns for leads and conversions
• Manage budgets, bidding strategies, and audience targeting
• Analyze ad performance and prepare basic reports
• Coordinate with the content/design team for ad creatives

Requirements:

• 1–3 years of experience in paid ads management
• Good knowledge of Google Ads & Meta Ads
• Understanding of keywords, targeting, A/B testing, and analytics
• Result-oriented with lead generation focus