Digital Marketing Executive

Key Responsibilities:

• Create engaging social media post content (text, graphics, infographics).
• Develop and edit video content for platforms like Instagram, YouTube, LinkedIn, and Facebook.
• Manage and schedule posts across multiple digital platforms.
• Collaborate with design, sales, and product teams to ensure brand consistency.
• Plan and execute digital marketing campaigns (SEO, SEM, Google Ads, Facebook Ads).
• Monitor engagement, respond to comments/messages, and grow online community presence.
• Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, YouTube Studio.
• Prepare monthly reports and suggest improvements for better reach and conversions.

Required Skills

• Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, Thread, Etc,.).
• Proficiency in content writing and storytelling.
• Hands-on experience with video editing tools (Canva, Instagram Edit and Capcut).
• Familiarity with graphic design tools (Canva, Photoshop).
• Basic understanding of SEO, GEO, SEM, and digital advertising.
• Excellent communication and organizational skills.