Digital Marketing Executive

Job Description – Digital Marketing Executive (Fresher)

Role: Advertising & Creative – Digital Marketing & AI Design

Sanctum Consulting  is seeking a highly enthusiastic Digital Marketing Executive (Fresher) who has completed certifications in digital marketing and AI-based design tools. The ideal candidate must be creative, eager to learn, and proficient with AI-driven design platforms, with the ability to convert technical engineering concepts into engaging digital content.

Key Responsibilities

• Develop engaging digital content using AI-powered tools such as Canva AI, Adobe Firefly, Midjourney, Figma AI, DALL·E, etc.
• Assist in creating marketing creatives, social media posts, email campaigns, brochures, presentations, and infographics using automated AI workflows.
• Design AI-generated visual concepts and explainer graphics for engineering topics including airflow, cooling systems, heat transfer, and more.
• Collaborate with the technical and product teams to simplify complex engineering information into clear, customer-focused content.
• Use AI analytics and performance tools to measure content effectiveness and recommend improvements.

Required Skills (Fresher)

• Completed courses/certifications in Digital Marketing and AI-powered design tools.
• Strong creativity with a passion for learning new AI technologies and digital marketing trends.
• Curiosity and willingness to explore advanced AI tools; training on Data Center technologies will be provided.
• Practical exposure to tools like Midjourney, Canva AI, Adobe Express AI, Figma AI, ChatGPT, etc.
• Ability to understand technical subjects (data center cooling, refrigeration, HVAC) and convert them into visually appealing digital content.
• Excellent attention to detail, creativity, and storytelling skills.
• Good communication skills and ability to collaborate with cross-functional teams.

Qualifications

• Bachelor’s degree in any discipline with strong interest in digital marketing, AI tools, and technical concepts.
• Internship or academic project experience in digital marketing is an added advantage.