Digital Marketing Executive

✨ Performance Marketing Executive – Lead Generation SpecialistKey Responsibilities:

• Lead Generation Campaigns:
• 
  
• Plan, create & optimise high-quality Meta (Facebook/Instagram) and Google Ads campaigns for maximum conversions.
• Lead Nurturing (WhatsApp API):
• 
  
• Build automated WhatsApp flows for follow-ups, reminders, drip messages & re-engagement sequences.
• CRM Integration:
• 
  
• Ensure smooth integration so that every generated lead reaches the Sales Team instantly.
• Work with CRM tools (Zoho/Sell.do/HubSpot) for lead routing, tracking & reporting.
• Analytics & Optimization:
• 
  
• Daily monitoring of CPL, CTR, Landing Page performance & campaign ROAS.
• A/B testing for creatives, targeting & messaging.

Requirements:

• Minimum 2+ years experience in Performance Marketing.
• Strong hands-on experience with Meta Ads Manager & Google Ads.
• Experience with WhatsApp API platforms (Wati, Twilio, Interakt, etc.).
• Understanding of lead funnels, landing pages, and remarketing campaigns.
• Ability to analyse data & optimise campaigns for better CPL.
• Experience in real estate or home interiors is an added advantage.

Location: Hyderabad

Type: Full-time