Digital Marketing Executive

Digital Marketing Executive – Media Wagon

Media Wagon is looking for a creative, analytical, and performance-driven Digital Marketing Executive to plan, execute, and optimize digital marketing strategies that enhance brand awareness, generate high-quality leads, and drive measurable business growth.

Key Responsibilities

• Manage and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, YouTube, and Performance campaigns) with a strong focus on ROI and lead generation. 

• Handle and optimize Google My Business (GMB) profiles to improve local search visibility and customer engagement. 

• Develop and implement effective SEO and SEM strategies to boost website rankings and organic traffic. 

• Create and publish SEO-friendly blog content aligned with keyword strategy and brand positioning. 

• Monitor campaign performance, track KPIs, and prepare detailed performance reports. 

• Conduct keyword research and competitor analysis to identify new growth opportunities. 

• Collaborate with internal teams to ensure brand consistency across all digital channels. 

• Continuously analyse and optimize campaigns to improve performance and conversions. 

Required Skills

• Hands-on experience in Meta Ads and Google Ads 

• Strong knowledge of SEO, SEM, and AEO (Answer Engine Optimization) 

• Experience in Google My Business (GMB) management 

• Proficiency in Google Analytics and campaign tracking tools 

• Strong analytical, reporting, and problem-solving skills 

• Experience in blog writing and content marketing 

• Ability to manage multiple campaigns and meet performance targets 

Experience Required

Minimum 2+ years of experience in Digital Marketing (Mandatory) 

Employment Type Full-Time