Digital Marketing Head

Reporting To: Founder / Business Owner

1. Purpose of the Role

The Digital Marketing Manager is responsible for generating qualified leads, building brand credibility, and supporting revenue growth for:

Real Estate Business (HNIs, land & high-ticket property buyers)

Parenting Coaching Brand (courses, workshops, consultations, community)

The role focuses on lead generation, funnel management, content strategy, and performance tracking—not just posting on social media.

2. Key Outcomes (What Success Looks Like)

Real Estate

Consistent flow of qualified HNI leads (minimum 30–40 per month)

Clear sales funnel: Lead → Meeting → Report → Deal

Strong credibility via reports, insights, and educational content

Support sales team to close ₹5–50 CR ticket size deals

Parenting Coaching

Growth of engaged audience (Instagram, YouTube, WhatsApp, email)

Leads for workshops, courses, 1:1 coaching

Funnel: Content → Lead Magnet → Call / Webinar → Sale

Monthly lead and revenue targets achieved

3. Core Responsibilities

A. Strategy & Planning

Create separate marketing strategies for Real Estate and Parenting brands

Define ICPs (HNIs, parents of specific age groups, working parents, etc.)

Build quarterly and monthly digital marketing plans

Identify right mix of organic + paid + offline-supported digital strategies

B. Lead Generation & Funnels

Real Estate

Design and manage funnels using:

Research / Investment reports

WhatsApp follow-ups

Offline meeting support

Landing pages and lead forms

Run and optimize Meta & Google Ads (location + intent-based)

Track conversion from lead → meeting → deal

Parenting Coaching

Create lead magnets (checklists, PDFs, webinars, challenges)

Manage funnels for:

Free content → Paid workshops

Workshops → Coaching / Programs

Set up email + WhatsApp automation journeys

C. Content & Brand Building

Real Estate

Content themes:

Investment insights

Government policies & master plans

Case studies & success stories

Trust-building educational posts

Coordinate reports, carousels, reels, blogs, and presentations

Parenting Coaching

Content themes:

Parenting pain points

Relatable stories & transformations

Educational reels & long-form content

Testimonials and social proof

D. Paid Ads & Performance Marketing

Plan, execute, and optimize paid campaigns

Budget allocation and ROAS tracking

A/B testing creatives, copies, audiences

Retargeting warm audiences effectively

E. CRM, Tracking & Analytics

Maintain lead tracking system for both businesses

Track:

Cost per lead

Conversion rates

Funnel drop-offs

Revenue attribution

Share weekly and monthly performance reports

4. KPIs & Scorecard

Weekly

Leads generated (Real Estate / Parenting)

Cost per lead

Content consistency & engagement

Funnel health metrics

Monthly

Qualified meetings booked

Conversion to paid programs / property deals

Audience growth & engagement

ROI on paid campaigns

5. What This Role Is NOT

Not only a social media posting role

Not just coordination with agencies

Not branding without measurable outcomes

This is a revenue-support and growth role.

6. Skills & Experience Required

3–6 years in Digital Marketing

Experience in high-ticket services or coaching preferred

Strong understanding of funnels and buyer psychology

Hands-on with Meta Ads, Google Ads, CRM tools

Content sense for both emotional (parenting) and rational (real estate) buyers

Data-driven decision making

7. First 90-Day Expectations

Month 1

Understand both businesses deeply

Audit current marketing assets

Set up tracking & dashboards

Month 2

Launch at least one funnel for each business

Start paid ads testing

Content calendar live

Month 3

Optimize campaigns

Improve conversion rates

Show measurable pipeline contribution

8. Compensation & Growth

Fixed salary + performance-based incentives

Clear growth path to Head of Growth / Marketing Lead