Digital Marketing Manager

Job SummaryWe are looking for a results-driven Digital Marketing Manager to plan, execute, and optimize our online marketing efforts. The ideal candidate will manage digital campaigns across multiple channels, analyze performance, and drive brand awareness, engagement, and conversions.

• Key ResponsibilitiesDevelop and implement comprehensive digital marketing strategies aligned with business goals
• Manage and optimize campaigns across SEO, SEM, social media, email, display, and paid advertising
• Plan and oversee content marketing initiatives in collaboration with content and design teams
• Monitor campaign performance using tools like Google Analytics, Search Console, and ad platforms
• Manage social media presence, paid social campaigns, and community engagement
• Optimize website performance, landing pages, and conversion funnels
• Manage digital marketing budgets and ensure strong ROI
• Conduct market research, competitor analysis, and audience targeting
• Stay up to date with digital marketing trends, tools, and best practices
• Coordinate with internal teams and external agencies/vendors
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience as a Digital Marketing Manager or similar role
• Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing
• Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, etc.
• Proficiency in analytics tools (Google Analytics, Data Studio, CRM tools)
• Strong understanding of marketing funnels, user behavior, and conversion optimization
• Excellent communication, analytical, and project management skills
• Preferred QualificationsCertifications in Google Ads, Google Analytics, HubSpot, or Meta
• Experience with marketing automation and CRM tools