Digital Marketing Manager

Digital Marketing Manager roles at Myntra involve developing and implementing digital strategies, managing paid media (SEM, social, affiliate), and analyzing campaign performance to optimize ROI. Responsibilities also include managing online presence and social media, collaborating with internal teams and external agencies, and staying updated on new digital trends and technologies. 

Strategic and analytical

• Strategy development: Create and implement the overall digital marketing strategy for Myntra.
• Performance analysis: Track, measure, and report on campaign performance using metrics like ROI and KPIs to identify areas for improvement.
• Data-driven insights: Leverage analytics from platforms like Google Analytics and Facebook Business Manager to inform customer segmentation and drive strategies.
• Budget management: Develop and manage the budget for digital marketing campaigns. 

Campaign execution

• Campaign management: Lead the full lifecycle of digital marketing campaigns from ideation and planning to execution and optimization.
• Paid media management: Oversee paid media efforts across various channels, including SEM, paid social, display, and affiliate marketing.
• Content and creative: Coordinate with creative teams to develop and execute campaign content across different platforms.
• Innovation: Drive innovation by exploring new platforms, formats, and communication testing to improve reach and efficiency. 

Collaboration and management

• Cross-functional collaboration: Work closely with other departments, such as Brand, CRM, Pricing, and Category, to align digital marketing with business goals.
• Agency management: Collaborate with and manage external agencies to ensure best execution processes are in place.
• Trend analysis: Stay current with the latest digital marketing trends and new technologies to keep Myntra at the forefront of the industry.