Key Responsibilities:

• Strategy & Planning: Develop digital marketing plans, set goals, and identify target audiences. 
• Campaign Management: Oversee paid and organic campaigns across social media, email, search engines, and display advertising. 
• Content Creation: Create engaging content (written, visual, video) for different platforms. 
• SEO & SEM: Optimize website content and manage paid search campaigns to improve search engine rankings. 
• Data Analysis & Reporting: Analyze marketing metrics, track campaign performance, and report on key results. 
• Website Optimization: Optimize website structure, content, and user experience to improve conversion rates. 
• Social Media Management: Develop and execute social media strategies, engage with followers, and manage social media presence. 
• Email Marketing: Create and manage email marketing campaigns to nurture leads and engage with customers. 
• Paid Advertising: Manage online advertising campaigns on platforms like Google Ads and social media. 
• Staying Updated: Keep abreast of the latest digital marketing trends, tools, and best practices. 

Required Skills:

• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. 
• Communication Skills: Strong written and verbal communication skills for creating engaging content and collaborating with others. 
• Creativity: Ability to develop innovative marketing ideas and campaigns. 
• Technical Skills: Proficiency in using digital marketing tools and platforms, including social media management tools, SEO tools, web analytics, and email marketing software. 
• Project Management: Ability to manage multiple campaigns simultaneously, meet deadlines, and stay organized. 

Additional Considerations:

• Industry-Specific Knowledge:
• Depending on the role and industry, knowledge of specific platforms or industries may be required. 
• Experience Level:
• Job descriptions may specify the required experience level, from entry-level to senior roles. 
• Specific Responsibilities:
• The specific responsibilities may vary based on the size and type of company and the specific role within the digital marketing team.