Digital Marketing Manager

Job Summary:

AIdeas Tech Solutions Pvt Ltd is seeking a Google Certified Digital Marketing Executive with 3+ years of experience, preferably in the education domain. The ideal candidate should demonstrate strong logical thinking, analytical ability, and data-driven decision-making skills. This role requires expertise in performance marketing, lead generation, SEO, and competitor analysis to drive measurable business outcomes. The candidate should be available to join immediately.

Key Responsibilities:

Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max).

Drive lead generation & student acquisition campaigns.

Conduct competitor analysis to identify opportunities, gaps, and benchmarking insights.

Implement and manage SEO strategies for organic traffic growth.

Monitor, measure, and report campaign performance using Google Analytics / GA4.

Optimize landing pages & conversion funnels.

Manage PPC budgets to achieve optimal CPL / CPA / ROAS.

Perform keyword research aligned with market demand and user intent.

Execute A/B testing for ads, creatives, and landing pages.

Track KPIs such as CTR, CPC, CPL, CPA, conversion rates.

Collaborate with design/content teams for campaign assets.

Stay updated on Google Ads trends & algorithm updates.

Required Skills & Qualifications:

Google Ads Certification (Mandatory).

3+ years of hands-on experience in Digital Marketing.

Experience in education / EdTech / training domain (preferred).

Strong logical thinking & analytical skills.

Expertise in:

o Google Ads

o SEO / SEM

o Google Analytics / GA4

o Conversion Tracking

o Keyword Research

Experience with competitor research & performance benchmarking.

Understanding of lead funnels & conversion optimization.

Strong reporting & data interpretation ability.

Excellent communication skills.

Preferred Qualifications:

Experience with SEMrush / Ahrefs / GTM.

Knowledge of email marketing / automation.

Familiarity with student enrollment campaigns.

Key Performance Indicators (KPIs):

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Lead-to-Enrollment Conversion Rate

ROAS / ROI

Organic Traffic Growth

What We Offer:

Competitive Salary

Performance Incentives

Growth Opportunities

Dynamic Work Environment