Digital Marketing Specialist

Job Description

We are looking for a results-driven Digital Marketing Executive (SEO) with 1+ years of hands-on experience in search engine optimization, organic lead generation, and social media management. The ideal candidate should be passionate about ranking websites for competitive keywords, implementing the latest SEO trends, and driving organic traffic and leads through multiple digital channels.

Key Responsibilities

SEO & Website Ranking

* Perform keyword research, competitor analysis, and search intent analysis to rank websites on top SERPs

* Plan and execute on-page, off-page, and technical SEO strategies

* Optimize website content, meta tags, URLs, internal linking, images

* Monitor Google algorithm updates and apply latest SEO trends & best practices

* Track keyword rankings, organic traffic, and conversions regularly

* Improve website authority through ethical link-building strategies

Organic Lead Generation

* Generate organic leads through SEO, content marketing, and social media activities

* Plan and execute organic campaigns on platforms like Instagram, Facebook, LinkedIn, YouTube, and X (Twitter)

* Create SEO-friendly blogs, and social media content

* Optimize content for engagement, reach, and conversions

Social Media Management

* Handle day-to-day management of social media platforms

* Stay updated with latest social media algorithm changes and trends

* Analyze performance metrics and improve reach, engagement, and followers

Analytics & Reporting

- Use tools to track SEO and social media performance

- Prepare weekly/monthly performance reports with insights and improvements

- Continuously optimize strategies based on data and trends

Required Skills

SEO Skills

- Strong understanding of On-page, Off-page & Technical SEO

- Keyword research and content optimization

- Knowledge of Google ranking factors & algorithm updates

Social Media & Content Skills

- Organic growth strategies for social media platforms

- Content planning and optimization

- Understanding of reels, short videos, hashtags, and engagement strategies

Analytical & Soft Skills

- Good communication and content understanding

- Ability to work independently and meet deadlines

- Continuous learner with trend awareness

Tools & Platforms

SEO Tools

- Google Search Console

- Google Analytics (GA4)

- Ahrefs / SEMrush / Ubersuggest

- Screaming Frog

- Google Keyword Planner

Social Media & Content Tools

- Meta Business Suite

- LinkedIn Analytics

- Canva (basic design understanding)

- YouTube Studio

Other Tools

- Google Trends

- PageSpeed Insights

- GTmetrix