Field Marketing Executive

A Field Marketing Executive in a Software Training Institute focuses on promoting training programs (like programming, testing, data science, etc.) and bringing new student admissions.

• Job Role – Field Marketing Executive (Software Training Institute

1. Promotion of CoursesPromote software courses such as Java, Python, Data Science, Web Development, Testing, etc.

• Explain course details, duration, fees, and career benefits to students.
• 2. College VisitsVisit engineering colleges, degree colleges, and polytechnic colleges.
• Interact with final-year students and inform them about training programs and placements.
• 3. Lead GenerationCollect student contact details through seminars, campaigns, and direct visits.
• Follow up with interested students for admissions.
• 4. Conduct Seminars / WorkshopsOrganize career guidance seminars in colleges.
• Coordinate with institute trainers for demo sessions.
• 5. Admission SupportGuide students about course selection.
• Help the counseling team convert leads into admissions.
• 6. Marketing ActivitiesDistribute brochures, pamphlets, and posters in colleges and public areas.
• Participate in education fairs and promotional events.
• 7. ReportingSubmit daily field visit reports.
• Track leads, inquiries, and conversions.
• Skills RequiredGood communication and presentation skills
• Basic knowledge about IT/software courses
• Confidence to speak in front of students
• Field marketing and networking ability
• Qualification
• Any Degree / MBA (Marketing preferred)
• Freshers or candidates with education marketing experience.