Field Sales Manager

Here’s a crisp, India-ready JD you can drop into Naukri/LinkedIn or share on WhatsApp. I’ve tuned it for ElasticRun’s rural FMCG distribution focus (retailer acquisition, beat coverage, order capture).

Field Sales Executive (FMCG)

Location: Hyderabad

Department: Sales – Rural FMCG Distribution

Reporting to: Area Sales Manager

Employment: Full-time

About the RoleYou’ll drive secondary sales and retailer growth for ElasticRun’s FMCG distribution network in your assigned territory. The role is field-heavy: onboarding kirana/retail outlets, capturing orders on the app, ensuring availability, visibility, and on-time collections.

• Key ResponsibilitiesRetailer Acquisition & Activation: Identify, pitch, and onboard kirana & small-format stores; complete KYC and first order.
• Beat Planning & Coverage: Execute daily route plans; maintain optimal visit frequency and coverage efficiency.
• Order Capture & Growth: Collect orders using the mobile app; upsell new SKUs, drive basket size and repeat rate.
• Visibility & Merchandising: Ensure planogram adherence, POSM deployment, and stock availability.
• Collections & Reconciliations: Support on-time collections/UPI settlement; resolve returns and disputes.
• Market Intelligence: Track competitor pricing, schemes, and new launches; share insights weekly.
• Relationship Management: Build strong retailer relationships; handle service issues and retention.
• Reporting: Submit daily MIS (visits, orders, value, issues) via the app/CRM.
• Must-Haves1–3 years of field sales experience in FMCG/General Trade or strong fresher with sales internship/on-ground exposure.
• Smartphone proficiency (Android), basic Excel/Google Sheets; comfort using sales/order apps.
• Two-wheeler with valid DL; willing to travel extensively within beat.
• Local language fluency and strong interpersonal & negotiation skills.
• Minimum 12th pass; Graduate preferred.
• Knowledge of local geography, kirana ecosystem, and distributor/retailer dynamics.
• Good to HavePrior experience with rural/Deep Bharat distribution.
• Exposure to DMS/CRM (e.g., order capture apps), merchandising basics.
• Track record of beating monthly sales targets.
• KPIs / TargetsActive Retailers/Month
• Daily Order Count & Value (AOV)
• Beat Efficiency (planned vs. covered)
• Repeat Rate / Churn
• Collections TAT & Returns %
• Visibility Compliance (POSM/planogram)
• Compensation & BenefitsFixed CTC (market-competitive) + Monthly incentives linked to targets.
• Travel/Fuel allowance as per company policy.
• Mobile/data reimbursement, accidental insurance, and standard benefits.
• Work Schedule6-day week; field-first role with morning huddles/evening reporting.
• Territory within assigned district/city cluster.
• Documents RequiredAadhaar, PAN, Driving License, Bank details, Education proof, Previous employer proofs (if any).

1. Selection ProcessHR screening → 2. Area Sales/Business interview → 3. Offer & onboarding (KYC + field induction).

Ultra-short WhatsApp/Job Board BlurbHiring: Field Sales Executive (FMCG) – ElasticRun

Own a two-wheeler? Know local kirana market? Capture orders via app, onboard retailers, drive sales & visibility.

Req: 1–3 yrs FMCG sales (or strong fresher), Android/mobile apps, local language.

Pay: Fixed + incentives + fuel. 6-day field role.

Apply with name + location + experience + DL status.

Want me to tailor this for specific cities, Hindi version, or plug in exact CTC/incentive slabs & KPIs for your pilot?