Graphic Designer

A graphic designer is responsible for creating visual concepts and layouts that communicate messages clearly and attractively across print and digital media.

The role covers the full cycle from understanding the brief, developing concepts, and designing, to preparing final files for production or publishing.

Core roleStudy design briefs, clarify requirements, target audience, and brand guidelines before starting work.

Conceptualize and sketch ideas for visuals, exploring different layouts, styles, and color options.

Design and production workCreate graphics, logos, social media posts, marketing materials, website assets, and layouts using tools like Adobe Photoshop, Illustrator, etc.

Select fonts, colors, images, and composition to ensure readability, aesthetics, and brand consistency.

Prepare final artwork files, check sizes, resolutions, colors, and export formats for print or digital publishing.

Collaboration and feedbackWork with marketing teams, content writers, web developers, and clients to align design with business goals and messages.

Present drafts, take feedback positively, and revise designs until they meet quality and brand standards.

Brand and quality controlMaintain a consistent visual identity across all designs by following or developing brand guidelines.

Review designs carefully for errors (spelling, alignment, colors, image quality) before release.

Planning and professional conductEstimate time, manage multiple projects, and meet deadlines while keeping within budget constraints.

Stay updated on design trends, software updates, and new formats (reels, stories, ads) to keep work modern and effective.