Digital Marketing Manager

Myntra's digital marketing for e-commerce hinges on a multi-channel, data-driven approach, focusing heavily on app-first marketing, personalization, massive influencer collaborations, engaging social media, big sale events (like EORS), and leveraging AI/Google Ads for performance, all integrated to create a seamless, trend-focused shopping experience that drives conversions through personalized content and strong community building. 

Key Digital Marketing Strategies:

• Mobile-First & App Dominance: Prioritizes the Myntra app with features like gamification, push notifications, and personalized recommendations to keep users engaged.
• Personalization: Uses data analytics to offer tailored product suggestions and content, making the user journey relevant and driving purchases.
• Influencer Marketing: Collaborates with celebrities, bloggers, and creators (like in "Myntra Fashion Superstar") for authentic promotion, content, and massive reach, now a core performance driver.
• Social Media & Content Marketing: Builds community on platforms like Instagram, uses interactive ads, and creates content (Myntra Studio) to highlight trends and connect with customers.
• Performance Marketing (AI-Driven): Leverages Google's AI (Performance Max, Video Action Campaigns) for efficient targeting, scale, and higher ROI across search, video, and apps.
• SEO: Optimizes content and product listings to rank for fashion searches, attracting organic traffic.
• Omnichannel Engagement: Connects online (app, web, social) and offline efforts for a holistic customer experience.
• Strategic Sales & Events: Creates hype and drives massive sales through themed events and seasonal promotions.