Marketing & Content Strategy Executive

We are looking for a proactive and detail-oriented Content & Marketing Strategist to drive our brand’s online presence and content initiatives in the health and wellness space. You will play a key role in shaping how our nutraceutical supplements are presented to customers, ensuring that our messaging is clear, engaging, and scientifically credible.

Key Responsibilities:

• Conduct in-depth research on competitor nutraceutical brands, their positioning, content strategies, and marketing approaches to identify industry trends and best practices.
• Analyze market insights, customer needs, and ongoing marketing campaigns to uncover opportunities for improving content and engagement.
• Prepare structured, concise, and actionable research reports to support marketing and content decisions.
• Create engaging, scientifically accurate, and informative content for the website, ensuring alignment with the brand voice and business goals.
• Plan and design website templates by defining content flow, sections, and user experience tailored to the health and wellness audience.
• Develop detailed content and visual briefs for website pages, creatives, and digital campaigns.
• Collaborate closely with designers to ensure website layouts, infographics, and visual assets are attractive, user-friendly, and effectively communicate the brand’s message.
• Plan, guide, and oversee image and visual content creation to maintain clarity and consistency in messaging and design direction.
• Coordinate and contribute to the development of video content for social media platforms, including ideation, scripting, and execution, emphasizing product benefits and scientific credibility.
• Review, select, and finalize social media posts, ensuring alignment with brand strategy and ongoing campaigns.
• Maintain consistency in tone, messaging, and visual identity across the website, social media, and all marketing channels.
• Collaborate with internal teams—including product, sales, and design—to ensure smooth execution and timely delivery of all content and marketing materials.

Desired Skills & Experience:

• Strong understanding of the health, wellness, and nutraceutical supplements industry.
• Ability to translate scientific and technical information into clear, engaging content for consumers.
• Experience in content strategy, digital marketing, and social media management.
• Excellent communication, research, and organizational skills.
• Proficiency in collaborating with designers and multimedia teams to create cohesive brand experiences.