Marketing Director

Here’s a strong, professional Job Description (JD) for a Marketing Director – Real Estate (101 Acres) that you can use for hiring or internal purposes:

Job Title: Marketing Director – Real EstateCompany: 101 Acres

Location: Mandamalamma, Karamanghat

Experience: 5 to 10+ years

Employment Type: Full-time

About the Company101 Acres is a leading real estate platform specializing in premium residential and commercial property solutions. We are committed to delivering high-value investments and exceptional customer experiences through data-driven insights and innovative marketing strategies.

Role OverviewWe are looking for a dynamic and strategic Marketing Director to lead and scale our marketing initiatives. This role will be responsible for driving brand visibility, generating high-quality leads, and maximizing ROI across all marketing channels, with a strong focus on digital and performance marketing within the real estate domain.

• Key Responsibilities1. Marketing Strategy & LeadershipDevelop and execute a comprehensive marketing strategy aligned with business goals
• Lead and mentor the marketing team across digital, content, branding, and offline channels
• Collaborate with sales, product, and leadership teams to drive revenue growth
• 2. Demand Generation & Performance MarketingOwn end-to-end lead generation across platforms (Google Ads, Meta Ads, programmatic, etc.)
• Optimize campaigns for CPL, CAC, and conversion rates
• Scale paid media campaigns with a strong ROI focus
• 3. Brand & PositioningStrengthen brand presence in the real estate market
• Ensure consistent messaging across all channels
• Manage PR, partnerships, and brand campaigns
• 4. Digital Marketing & AnalyticsOversee SEO, SEM, social media, and email marketing strategies
• Use analytics tools (Google Analytics, CRM platforms) to drive decision-making
• Track KPIs and generate actionable insights
• 5. Product Marketing & Listings GrowthDrive property listing acquisition strategies
• Improve listing visibility and engagement on the platform
• Collaborate with product teams to enhance user experience
• 6. Market IntelligenceAnalyze market trends, competitor strategies, and customer behavior
• Identify new growth opportunities and emerging channels
• Key Requirements10+ years of experience in marketing, with at least 3–5 years in a leadership role
• Strong background in real estate / property tech / classifieds platforms
• Proven experience in performance marketing and lead generation at scale
• Expertise in tools like Google Ads, Meta Ads Manager, CRM systems, and analytics tools
• Excellent leadership, communication, and stakeholder management skills
• Data-driven mindset with strong analytical abilities
• Preferred QualificationsExperience working in real estate marketplaces or aggregator platforms
• MBA in Marketing or a related field
• Experience managing large marketing budgets
• Key Metrics for SuccessLead volume & quality
• Cost per lead (CPL) & Customer acquisition cost (CAC)
• Conversion rates (Lead → Site Visit → Booking)
• ROI on marketing spend
• Brand awareness & engagement
• Why Join 101 AcresOpportunity to lead marketing for a fast-growing real estate platform
• High ownership and strategic impact
• Collaborative and growth-oriented work environment

FOR MORE DETAILS CALL @ 7981769123