Marketing Executive

A marketing job in diagnostics involves developing strategies for labs/healthcare providers, managing campaigns (digital, events, referral), researching healthcare trends, and analyzing performance using metrics like ROI, requiring skills in data analysis (Google Analytics, CRM), communication, and industry knowledge to drive patient/client acquisition and brand growth. Diagnostics-specific roles focus on B2B (hospitals, clinics) and B2C (patients) marketing, promoting complex services through targeted content, sales alignment, and understanding medical-related consumer behavior.