Marketing Executive

Job Description – Marketing Executive (Solar Solutions)

Company: WISDA Energy

Location: Telangana / Andhra Pradesh

Industry: Renewable Energy (Solar EPC / Integrator)

Reporting To: Marketing Manager / Business Head

About the Company

WISDA Energy is a fast-growing renewable energy company focused on delivering end-to-end solar solutions including rooftop, ground-mounted systems, and EV charging infrastructure. With a strong customer-first approach, strategic OEM partnerships, and alignment with national programs like PM Surya Ghar, WISDA aims to enable 100,000 households with solar power by 2030.

Role Summary

The Marketing Executive will be responsible for end-to-end lead generation and conversion into sales for residential and small commercial solar rooftop projects. The role requires a mix of field marketing, digital marketing, and relationship management, ensuring consistent pipeline creation and revenue achievement.

Key Responsibilities

1. Lead Generation (Primary Responsibility)

• Generate qualified leads through:
• Direct field marketing (door-to-door campaigns, apartments, gated communities)
• Channel partners and referrals
• Digital platforms (social media, Google leads, WhatsApp campaigns)
• Events, exhibitions, and awareness programs
• Promote government schemes (PM Surya Ghar, subsidies, net metering benefits)

2. Lead Conversion & Sales Closure

• Meet prospective customers and conduct initial discussions
• Explain solar solutions, ROI, subsidy benefits, and financing options
• Coordinate with technical team for site survey and proposal
• Follow up consistently and convert leads into confirmed orders
• Achieve monthly and quarterly sales targets

3. Customer Relationship Management

• Maintain strong engagement with leads throughout the sales cycle
• Ensure high customer satisfaction and trust-building
• Generate referrals and repeat business

4. Marketing Execution (Online & Offline)

• Execute local marketing campaigns and awareness drives
• Support digital marketing initiatives (content sharing, lead follow-ups)
• Work with internal teams for campaign optimization
• Represent WISDA in community meetings, RWAs, and corporate tie-ups

5. Data Management & Reporting

• Maintain lead database and sales funnel in CRM / Excel
• Track conversion ratios and campaign effectiveness
• Submit daily/weekly performance reports

Key Performance Indicators (KPIs)

• Number of leads generated (monthly)
• Lead-to-conversion ratio
• Revenue generated
• Customer acquisition cost efficiency
• Referral generation

Required Skills & Competencies

• Strong communication and persuasion skills
• Sales-oriented mindset with negotiation ability
• Basic understanding of solar energy / willingness to learn
• Digital awareness (social media, lead handling)
• Ability to work in field and meet customers
• Target-driven and self-motivated