Marketing Executive

Marketing Executive is responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.Market research, campaign planning, content creation coordination, brand management, and performance analysis to support overall business growth.

• Plan and execute marketing campaigns across digital and traditional channels.
• Conduct market research to identify trends, consumer needs, and competitive insights.
• Manage social media platforms, including content scheduling, engagement, and performance tracking.
• Coordinate with designers, writers, and external agencies to produce marketing materials.
• Assist in developing brand guidelines and ensuring brand consistency across all communications.
• Monitor and analyze campaign performance using analytics tools; prepare reports and insights.
• Support lead-generation efforts and assist the sales team with marketing-related materials.
• Organize promotional events, product launches, and sponsorship activities.
• Manage email marketing initiatives and customer segmentation.
• Track marketing budgets and ensure cost-effective campaign execution.
• Skills and QualificationsBachelor’s degree in Marketing, Business Administration, Communications, or related field.
• Proven experience in marketing, advertising, or related roles.
• Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media, CRM systems).
• Excellent communication, writing, and presentation skills.
• Creative thinking with strong problem-solving abilities.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong organizational skills and attention to detail.
• Preferred QualificationsExperience with SEO/SEM, email marketing tools, and content management systems.
• Graphic design or basic multimedia skills is a plus.
• Industry-specific experience depending on company needs (e.g., tech, retail, hospitality).
• Work EnvironmentFull-time position, typically office-based with hybrid options depending on company policy.
• May require occasional travel for events, meetings, or market visits.