Marketing Executive

Company Description:

Oaks Overseas Education Consultancy assists students in making their overseas education dreams a reality by offering expert guidance and personalized counselling. With over 15 years of experience, the organization has successfully supported thousands of students worldwide and has built strong partnerships with renowned universities. The team specializes in scholarships, visa processes, and supports students in navigating their academic journeys across a wide range of countries. With proven student success stories and a commitment to excellence, Oaks Overseas provides comprehensive support, from selecting the right university to pre-departure orientations and beyond.

Role Description and Requirement:

This is a full-time, on-site Marketing Executive role based in Hyderabad . As Marketing Manager plays a key role in promoting an education consultancy's services and attracting potential students seeking to study abroad. This position involves a mix of marketing, communications, and Student relationship management, all focused on helping students connect with international education opportunities.

Here are the job roles and responsibilities for an Overseas Education Consulting Marketing Executive:

1. Market Research & Analysis

Conducting Market Research: Identifying target markets, analyzing student demographics, and understanding student needs and preferences for studying abroad.

Competitor Analysis: Analyzing competitors in the study abroad consultancy space and identifying strategies that work in attracting students.

Trends Analysis: Keeping an eye on global education trends, popular study destinations, and emerging programs to tailor marketing strategies.

2. Marketing Strategy Development

Planning & Execution: Developing marketing campaigns for various channels (online and offline) to promote services like university placements, visa assistance, and counseling.

Campaign Management: Managing digital and traditional marketing campaigns, including email marketing, social media promotions, webinars, events, and more.

Branding: Ensuring consistent brand messaging across all platforms, including brochures, social media, websites, and offline materials.

3. Lead Generation & Conversion

Client Outreach: Using digital marketing tools and strategies to attract and engage potential clients (students, parents, etc.) through online channels, phone calls, and email.

Lead Follow-up: Nurturing leads and guiding them through the consulting process, helping convert leads into clients.

Conversion Optimization: Working closely with the sales and counseling teams to ensure a high conversion rate from lead to enrolled student.

4. Event Planning and Coordination

Educational Fairs & Webinars: Organizing and promoting educational fairs, webinars, and informational sessions to engage directly with prospective students and parents.

Workshops and Seminars: Arranging workshops and seminars to discuss study abroad opportunities and assist with visa and admission processes.

University Collaborations: Collaborating with partner universities to arrange seminars or promotional events to showcase study options.

5. Reporting and Analytics

Tracking Campaign Performance: Using analytics tools to track the performance of marketing campaigns (e.g., Google Analytics, social media insights).

Sales Metrics: Analyzing sales data to assess the effectiveness of marketing efforts and identifying areas for improvement.

Reporting to Management: Providing regular updates and reports on marketing activities, performance metrics, and results.

Requires immediate Joiners.