Marketing Manager

Job Title: Marketing Manager

Company: Bharath Healthcare Laboratories Pvt Ltd (Pinnacle Blooms Network®)

Location: Quthbullapur, Hyderabad (Work from Office)

Salary: ₹60,000 – ₹1,00,000/month (Fixed)

About Us

Pinnacle Blooms Network® is India's largest pediatric developmental therapy ecosystem — 70+ centers, 1,600+ clinicians, 4,95,000+ families served, 21 Million+ therapy sessions documented. We are not a clinic chain. We are building India's child development infrastructure, powered by GPT-OS® — a patented AI platform with 13+ patents, ISO 13485 & ISO 27001 certifications, and active CDSCO SaMD classification. ₹160+ Cr revenue, 120% YoY growth, 36% EBITDA.

If you've never marketed something this big before — good. Neither has anyone else. This category didn't exist before us.

What You'll Actually Do

You will own the marketing engine for a category-creating healthcare platform across multiple audiences — parents discovering us for the first time, government stakeholders evaluating partnerships, investors conducting diligence, and clinicians considering careers. This is not single-channel, single-audience work.

Specifically:

→ Brand Architecture & Positioning: Own the Pinnacle Blooms brand narrative across all touchpoints. We speak to parents, government officials, institutional investors, and international partners — often in the same week. You'll maintain message consistency across all of them while adapting tone and depth.

→ Digital Performance Marketing: Plan, execute, and optimize campaigns across Google, Meta, YouTube, and programmatic channels. Manage CAC, LTV, and attribution across 70+ center catchments. You'll work with real data — 2.2 Billion AI data points, 97% improvement rate — and turn clinical proof into conversion.

→ Center-Level Marketing & Local Demand Generation: Each of our 70+ centers has a unique catchment, competitive landscape, and parent profile. You'll build hyperlocal marketing playbooks — from Google Business Profile optimization to community engagement — and drive walk-ins, assessments, and conversions at the center level.

→ Content & Thought Leadership: Develop content strategy spanning parent education (workshops, social media, blogs), clinical authority (research publications, WhiteBook positioning), and institutional credibility (government submissions, investor-facing materials). Coordinate across clinical teams for accuracy.

→ Government & Institutional Marketing: Support positioning for state and central government partnerships — MOUs, pilot proposals, helpline initiatives. Prepare leave-behind materials, one-pagers, and visual assets for IAS-level audiences who read in seconds, not minutes.

→ PR, Media & Awards Strategy: Proactive media relations, award nominations, and visibility campaigns. Position the Founder and the platform in national and international media.

→ Analytics & Reporting: Weekly/monthly performance dashboards. Budget management. Channel ROI. You will be measured on numbers, not activity.

Who You Are

→ 4-8 years in marketing, with at least 2 years in healthcare, edtech, or high-consideration services. Clinic chain / multi-location experience is a strong plus.

→ You understand that parents searching "autism therapy near me" at 2 AM are not "leads" — they're families in crisis. Your marketing respects that.

→ You can write a Google Ads headline AND a government proposal cover note. Range matters here.

→ Performance marketing fluency — you know CAC, ROAS, attribution, and you've managed budgets of ₹10L+/month across channels.

→ Strong content instinct. You don't need a brief for everything — you can see a data point (21M+ sessions, 97% improvement) and turn it into a story.

→ Comfortable operating in a founder-led, high-velocity environment where strategy and execution happen simultaneously.

→ Bonus: experience with healthcare regulation, SaMD, or medical device marketing. If you know what CDSCO or FDA TEMPO means, you're already ahead of 99% of applicants.

Why This Role Is Different

Most marketing roles ask you to grow a brand. This one asks you to grow a category. Pediatric neurodevelopmental therapy doesn't have established marketing playbooks — because nobody has operated at this scale before. You'll be building the playbook that the industry copies.

You'll have access to: → The world's largest pediatric therapy dataset (21M+ sessions, 2.2B data points) → A patented AI platform (GPT-OS®) as your proof engine → 70+ physical centers as your distribution network → A 97% clinically measured improvement rate as your headline → A Founder who has presented at Stanford, Harvard, and the Japanese government — and who will push you to think bigger than you've thought before

What We're NOT Looking For

→ Someone who thinks "healthcare marketing" means posting doctor testimonials on Instagram → Someone who needs 6 months to "understand the space" before delivering → Someone who can't toggle between a ₹500 Google Ad and a ₹500 Crore valuation narrative → Someone uncomfortable with ambiguity, speed, or being wrong fast and right faster

To Apply:

Send your CV and a one-paragraph answer to this question: "If you had to convince 1,000 parents in a new city to trust their child's development to a brand they've never heard of — in 90 days — what's your first move?"



Email: care@pinnacleblooms.org | Call: 9100 181 181