Marketing Manager

Marketing Manager Role in Real Estate – Roles & Responsibilities

1. Planning Marketing Strategies

Create marketing plans to promote real estate projects

Study the market, competitors, and customer needs

Plan monthly/weekly marketing activities

2. Lead Generation

Run campaigns to generate quality leads

Use digital platforms like Facebook Ads, Google Ads, Instagram, YouTube

Work with offline teams for events, banners, flyers, and promotions

3. Branding & Project Promotion

Build the brand image of the company

Prepare brochures, videos, posters, and project presentations

Ensure all marketing materials look professional and consistent

4. Digital Marketing Management

Manage social media handles

Post regular content and engage with customers

Track performance of ads and improve results

5. Coordination with Sales Team

Provide daily leads to sales team

Guide the sales team about project features, pricing, offers

Assist in increasing site visits and conversions

6. Customer Engagement

Handle customer inquiries from marketing channels

Share project details, send brochures, follow-up messages

Maintain good customer relationships

7. Budget Management

Manage and monitor the marketing budget

Ensure campaigns give good ROI (Return on Investment)

8. Reporting & Analysis

Prepare daily/weekly/monthly marketing reports

Analyze which campaigns perform well

Suggest improvements for better results

9. Event & Campaign Management

Plan and execute project launches

Organize site visit events, roadshows, and promotional activities