Measurement Lead - Digital Marketing & Advertising Solutions

Measurement Lead, gTech Ads, Google Customer Solutions

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 15 years of experience working in customer relationship development by working with digital media or digital marketing/advertising solutions.
  
• 8 years of experience leading, mentoring, and developing teams.
  

Preferred qualifications:

• Experience collaborating with multiple stakeholders across organizational boundaries to influence teams with similar objectives, aligning resources and direction.
• Familiarity with offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), attribution) and Google advertising products (e.g., Google Ads, Analytics, Google marketing platform, etc.).
• Understanding of media industry issues to advance Google's forward-looking strategies within the marketplace by being a creative and performance-minded thinker.
• Excellent business judgment, strategic and problem-solving skills, including using data to guide strategy and business action, making presentations to C-Level/executive audiences with communication skills.

Familiarity with offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), attribution) and Google advertising products (e.g., Google Ads, Analytics, Google marketing platform, etc.).Familiarity with offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), attribution) and Google advertising products (e.g., Google Ads, Analytics, Google marketing platform, etc.).

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Lead the measurement charter for Google Customer Solutions (GCS) Americas, Commerce. Outline/refine key measurement priorities for MMS customers, based on emerging customer needs, product complexity, and regulatory dynamics.
• Build and sustain an effective and high-performing team and earn high stakeholder feedback and advocacy. Coach skills and capabilities to be effective in the role and deliver high-impact, business-driving work.
• Improve Return on Investment (ROI) through Key Performance Indicator (KPI) consulting, client measurement and attribution experiments.
• Guide team to define and own vertical/client’s measurement and analytics strategy and guide adoption of Google measurement and attribution solutions to increase the organization's measurement maturity.

Build and sustain an effective and high-performing team and earn high stakeholder feedback and advocacy. Coach skills and capabilities to be effective in the role and deliver high-impact, business-driving work.

Experience Level

Senior Level