Performance Marketing Manager

Performance Marketing Manager

Company Description

Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.

We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries. 

For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).

‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable.  Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency

Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.

Job Description

Performance Marketing Strategy & Direction 

• Define & implement multi-country performance marketing strategies
• Set benchmarks for mature & nascent markets
• Align strategies & business objectives with country teams
• Partner with country managers, e-commerce, product, and brand teams as the COE’s central point of expertise

Campaign Management & Optimization 

• Oversee and optimize multi-channel campaigns (search, social, display, programmatic, affiliates, email). Advice on budget allocation for optimal ROI.
• Lead A/B testing and CRO initiatives

Digital Capability Development

• Assess market digital maturity and create growth roadmaps.
• Guide deployment of analytics, tracking, and tools in less mature regions
• Develop & deliver training programs.
• Build a knowledge-sharing framework between markets.

Analytics, Reporting & Insights 

• Maintain centralized reporting dashboards
• Deliver actionable insights to leadership & Country teams

 

Qualifications

Qualifications : Post Graduate in Management
Range of Years of Experience : 7+ years brand and marketing experience with in-depth a focus on digital and performance marketing

"Must Have" Exposures / Experiences : Hands on experience of running digital media campaigns with a goal of increasing business while optimising cost
Full funnel and entire customer journey understanding to build, evaluate and optimise holistic campaigns
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

Business Understanding : P&L exposure
Deep understanding of all digital marketing channels - Social Media, SEO, SEM, Affiliate marketing, Programmatic advertitising Website optimisation, Campaign Analytics
Evaluation of digital impact on business metrics

Experience Level

Mid Level