Pre-sales Lead

ROLE SUMMARY

The Pre-Sales Executive will be responsible for generating leads, converting them into prospects, running qualification and discovery calls, and handing over Sales-Ready Leads (SQLs) to the Sales team.

ROLE SUMMARY

The Pre-Sales Executive will be responsible for generating leads, converting them into prospects, running qualification and discovery calls, and handing over Sales-Ready Leads (SQLs) to the Sales team.

2. Prospecting & Engagement

• Initiate conversations with founders, CXOs, decision-makers.
• Share introductory information about EALKAY offerings.
• Move contacts from “lead” → “prospect” through systematic nurturing.
• Ensure consistent follow-ups using structured sequences.

3. Qualification (BANT + ICP Fit)

• Assess need, urgency, budget, authority, and fit.
• Evaluate which vertical (Strategy / Finance / Legal / Tech) applies to the prospect.
• Reject poor-quality leads and move good ones into SQL stage.
• Document all qualification information in CRM.

4. Discovery Calls & Problem Understanding

• Conduct 10–15 min qualification + discovery calls.
• Understand business context, pain points, goals.
• Identify if EALKAY’s solutions match their requirements.
• Prepare discovery notes, requirement briefs, and internal handover documents.

5. Pipeline Management

• Maintain 150–300 active leads at all times.
• Update daily activity logs, lead status, and progression in CRM.
• Work closely with Sales to ensure smooth handoff of SQLs.
• Track metrics: Leads → Prospects → SQLs.

6. Coordination with Marketing & Sales

• Give feedback to the marketing team on inbound lead quality.
• Share insights on messaging effectiveness.
• Support sales with context, discovery notes, and call summaries.
• Attend weekly revenue review meetings.