Regional Sales Manager

Position: Regional Sales Manager – GT Sales Expansion

Location: AP - Hyderabad

Department: Sales

Reporting To: CMO

About the Role

We are seeking a dynamic and result-oriented Regional Sales Manager to lead and expand our General Trade (GT) sales network. This role will focus on driving revenue growth, enhancing market penetration, and building a strong distributor/retailer ecosystem in the assigned region.

Key Responsibilities

• Develop and execute GT sales strategies to achieve monthly, quarterly, and annual sales targets.
• Appoint, manage, and strengthen distributor and retailer networks across the region.
• Drive numeric & weighted distribution expansion in line with company objectives.
• Implement trade marketing & visibility initiatives to increase brand recall.
• Monitor secondary sales, stock management, and credit control with distributors.
• Recruit, train, and motivate the field sales team (Sales Officers/Executives).
• Build strong relationships with trade partners and ensure high ROI for distributors.
• Conduct regular market visits to track competitor activities, new opportunities, and consumer trends.
• Provide timely MIS reports, sales forecasts, and actionable insights to management.

Requirements

• Graduate/MBA with 3–10 years of FMCG GT sales experience (beverages/food preferred).
• Proven track record of driving GT expansion and managing distributors/ss.
• Strong leadership, negotiation, and relationship management skills.
• Ability to analyze sales data and translate it into actionable strategies.
• Proactive, target-driven, and comfortable with extensive travel.

What We Offer

• Opportunity to build and scale a fast-growing FMCG brand.
• Entrepreneurial work culture with high ownership.
• Competitive compensation, incentives, and growth prospects.