S&C Global Network - AI - CDP - Marketing Analytics - Analyst

Job Title - S&C Global Network - AI - Web Analytics - Analyst

Management Level: 11-Analyst

Location: Gurugram, DDC1A, NonSTPI

Must-have skills: Web Analytics Tools

Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills.

Job Summary:

This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions.

Roles & Responsibilities:

Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance.

WHAT’S IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

• Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
• Developer level expertise for Visualization tools e.g. – Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
• Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry.
• Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
• Assess and audit the current state of a client’s marketing technology stack (MarTech) together with a solutions architect.
• Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
• Conduct stakeholder interviews and gather business requirements.
• Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
• Coordinate with website developers for Analytics integration, datalayer implementation.
• Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
• Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
• Manage ad pixels, third-party tags for digital campaigns.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
• Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client’s needs.  Able to integrate multiple Martech tools.
• Ensure analytics are consistently implemented across digital properties.
• Provide hands-on support and platform training for our clients.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Project management expertise for sprint planning.

Professional & Technical Skills:

- Relevant experience in the required domain. 

- Strong analytical, problem-solving, and communication skills. 

- Ability to work in a fast-paced, dynamic environment.

Additional Information:

- Opportunity to work on innovative projects. 

- Career growth and leadership exposure.

About Our Company | Accenture