Sales Executive

Job Summary

We are seeking an energetic and result-oriented Costumer Executive to drive business growth and strengthen client relationships. The core responsibility involves acquiring new clients, generating daily load enquiries, converting them into confirmed bookings, and ensuring timely payment follow-ups.

Key Responsibilities

1. Business Development

• Client Acquisition: Onboard a minimum of 3 to 7 new corporate clients/parties per month.
• Enquiry Generation: Extract 15–20 new load enquiries daily from the market or existing databases.
• Lead Conversion: Convert enquiries into final bookings (Target: 70% conversion rate).

2. Client Relationship Management (CRM)

• Retention & Follow-up: Maintain regular communication with existing clients to keep them active (Target: 90% Client Retention).
• Feedback Collection: Gather feedback after every trip and coordinate with the Operations Team to resolve any grievances.

3. Revenue & Margin Optimization

• Profitability: Negotiate deals to ensure a minimum profit margin of 5–7% per booking.
• Market Intelligence: Monitor lorry market rates to provide clients with accurate and competitive quotes.

4. Financial & Data Management

• Outstanding Collection: Ensure timely payment collection from clients as per agreed terms.
• Credit Control: Monitor and manage client credit limits to prevent over-dues.
• System Reporting: Maintain a Daily MIS; update all enquiries and bookings in the company software immediately, ensuring clear digital copies of PODs and weight slips are uploaded.

Required Skills

• Communication: Proficiency in English, Hindi, and the local language.
• Negotiation: Proven ability to negotiate effectively with both clients and vendors.
• Problem-Solving: Ability to handle operational issues and find quick solutions.
• Tech-Savvy: Basic knowledge of CRM software, Excel, and digital reporting.
• Attention to Detail: Precision in verifying documents such as PODs and Weight Slips.

Standard Operating Procedure (S.O.P)

• Daily: Morning review with the Team Leader, outreach to existing clients for loads, and evening data entry for all confirmed/failed enquiries.
• Weekly: Saturday performance reviews, outstanding payment follow-ups, and at least 2 physical visits to major client offices.
• Monthly: Target achievement analysis, new party account audits, and incentive claiming.