Sales & Marketing Manager

Marketing Manager

Need Experiance Social Media Management, Digital Marketing & Strategic Brand Development

Role Overview

The Marketing Manager is responsible for planning, executing, and optimizing all marketing activities across social media, digital channels, and brand strategy.

Key Responsibilities

1. Strategic Brand Development

Develop and manage the company’s brand strategy, positioning, and messaging

Ensure consistent brand voice, visual identity, and tone across all channels

Lead brand storytelling and campaign concepts

Oversee brand guidelines and ensure adherence across teams

2. Social Media Management

Create and execute platform-specific social media strategies (Instagram, Facebook, LinkedIn, TikTok, X, YouTube)

Plan content calendars aligned with brand and business goals

Oversee content creation (posts, reels, stories, videos)

Manage community engagement, comments, and direct messages

Monitor trends, insights, and platform updates

Manage influencer and creator collaborations

3. Digital Marketing & Growth

Plan and manage digital marketing campaigns (paid and organic)

Oversee performance marketing (Meta Ads, Google Ads, LinkedIn Ads, etc.)

Manage SEO strategy and website optimization

Design and optimize marketing funnels and customer journeys

Oversee email marketing, CRM, and marketing automation

Allocate and manage marketing budgets efficiently

4. Content & Creative Oversight

Collaborate with designers, copywriters, and video creators

Review and approve marketing creatives and content

Ensure all content aligns with brand strategy and campaign goals

Guide creative direction for campaigns and launches

5. Analytics & Performance Tracking

Track KPIs across social media, paid ads, website, and email

Analyze campaign performance and optimize for ROI

Prepare weekly and monthly marketing reports

Use data insights to improve strategy and execution

6. Team & Stakeholder Management

Lead and coordinate internal team members and freelancers

Work closely with founders, sales, and product teams

Manage external vendors, agencies, and influencers

Ensure timely delivery of marketing projects

Required Skills & Qualifications

Technical & Marketing Skills

Strong knowledge of social media platforms and algorithms

Hands-on experience with digital advertising platforms

Understanding of brand strategy and positioning

Knowledge of SEO, content marketing, and email marketing

Familiarity with marketing tools (Meta Business Suite, Google Analytics, CRM tools, scheduling platforms)

Soft Skills

Strategic thinker with execution capability

Strong leadership and communication skills

Creative mindset with analytical thinking

Ability to manage multiple projects in a fast-paced startup environment

Data-driven decision-making

Experience & Education

3–6 years of experience in marketing, digital marketing, or brand management

Startup or agency experience preferred

e-mail: nexarasoft@gmail.com

www.nexarasoft.in

Hyderabad

Whatsapp your resume: 9866994295