Script Writer

1. Research Properties & Market

Understand property features, location benefits, and target buyer demographics.

Research neighbourhood amenities, schools, transportation, and local market trends.

2. Write Engaging Property Scripts Create compelling scripts for:

• Property walkthrough videos
• Virtual tours
• Open-house promos
• Social media ads
• Listing presentations
• Highlight key selling points clearly and attractively (layout, upgrades, lifestyle benefits).

3. Tailor Tone for Brand & Audience Match the real estate agency’s voice (luxury, family-friendly, investment-focused, etc.).

• Adapt tone for various platforms like Instagram Reels, YouTube, or TV commercials.

4. Collaborate with Agents & Marketing Teams

Work directly with realtors to understand property highlights, client goals, and marketing strategy.

• Revise scripts based on feedback.

5. Create Story-Driven Narratives Turn property facts into a lifestyle story buyers can imagine.

• Use emotional and persuasive messaging to attract potential buyers.

6. Write Agent Branding Scripts

Develop scripts for agent profiles, intros, testimonials, and personal branding videos.

7. Structure Scripts for Filming Break scripts into scenes and guide camera angles or voiceovers for videographers.

• Ensure clarity for on-camera talent (agents or hosts).

8. Ensure Accuracy & Compliance Double-check details of the property description to avoid misrepresentation.

• Follow real estate advertising rules and avoid prohibited phrases.

9. Meet Production Deadlines

Deliver scripts quickly to align with listing schedules and marketing timelines.