Senior Brand Analytics Analyst

Senior Analyst - Brand Analytics

Job Description Summary

Novartis BSI Brand Analytics team is looking for Senior Analyst professionals who will provide analytics support to Novartis internal customers (CPOs & Regional marketing and sales teams) on various high complexity analytical reports, dashboards and requests for International Region. Support Business Solutions International – Brand Analytics team in building practice by involving in various initiatives like performance tracking, knowledge sharing, on-boarding and training support, support team lead in all business-related tasks / activities, building process documentation and knowledge repositories.

Job Description

Senior Analyst Brand Analytics

Location – Hyderabad # LI Hybrid  

Major Responsibilities:

•Create and deliver below customer requirements as per agreed KBQs (timeliness, accuracy, quality, etc.) and drive excellent customer service.

Market overview (brand / therapy area)

Disease area fact books

Market assessment and Situation analysis

New brand launch performance tracker

Performance report and dashboards

Country brand performance reports

Brand diagnosis

BD&L support

Pricing analysis

Portfolio prioritization

Customer analysis

Brand asset maximization

Portfolio Analytics

Others ad-hoc requests based on Desk Research

•Deliver services through structured project management approach with appropriate documentation and communication throughout the delivery of services.
•Create and maintain standard operating procedures (SOPs), quality checklists that will enable excellent quality outputs for all outputs within the function.
•Develop and maintain knowledge repositories that captures qualitative and quantitative reports of brands, disease areas, macroeconomic trends of Novartis operating markets, etc.
•Support team leaders in recruitment and on-boarding of new associates within the organization.
•Active participation in various knowledge sharing sessions that enables growth and improves quality of NOCC Hyderabad deliverables across the function.
•Comply with all internal functional operating procedures like time tracking, KPI tracking and reporting, and other internal systems and processes.

• Comply to all Novartis operating procedures as per legal / IT / HR requirements

Minimum Requirements: 

• Degree level, MBA with Graduate / Postgraduate in Medicine (MD/MBBS/BDS) Pharmacy / Life Sciences
• 4+ years' experience in business analytics in a market research firm or pharmaceutical company or Pharma KPO/ Consulting
• MS office (Excel and PPT), Power BI, expertise is a must for this role. Seeking an adept database professional with proven expertise in desk research as well as healthcare and pharmaceutical data systems including IQVIA MIDAS and other IQVIA offerings, Evaluate Pharma, Alpha Sense, Capital IQ, Clarivate, amongst others and committed to ensuring data integrity and generating insightful analyses
• High agility to work across projects, stakeholders, datasets and technologies. Hands-on experience with at least one contemporary programming language (such as Python, JavaScript, or R) to support scripting, data preparation, transformation, or system integration.
• Strong analytical and troubleshooting ability, with a genuine interest in using technology to solve complex problems. Intermediate knowledge in GenAI (Prompt engineering, Data management)
• Excellent presentation and stakeholder management skills. Interpersonal and strong verbal and written communication skills. Ability to operate effectively in an international matrix environment.
• Strong team player who is dynamic and result oriented. Highly motivated, flexible and adaptable. Should be able self-accountable and work independently

Why Novartis: Our purpose is to reimagine medicine to improve and extend people’s lives, and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture 

You’ll receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards 

Commitment to Diversity and Inclusion:  
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.  

Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network.

Skills Desired

Advertising Campaigns, Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curiosity, Digital Marketing, Marketing Communications, Marketing Plans, Marketing Strategy, Media Campaigns, Process Documentation, Statistical Analysis, Strategic Marketing

Experience Level

Senior Level