Job Title: Google Ads & Performance Marketing Specialist (Full-Time/Part-Time)

Location: Kukatpally- Hyderabad

Experience: 3+ Years

Salary: 60,000 to 80,000

Company: Emmadi Silver Jewellery

Company: Emmadi Silver Jewellery

Website: www.emmadisilverjewellery.in

About Emmadi Silver Jewellery:

Emmadi Silver Jewellery is a premium fashion jewelry brand with a growing retail footprint and a fast-scaling e-commerce store powered by Shopify. With over 4 lakh SKUs and 15 stores across India, we’re focused on creating a strong digital presence and expanding into new markets through high-performance online marketing strategies.

Role Overview:

We are looking for a sharp and data-driven Marketing Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and SEO Marketing. The ideal candidate will help drive high-quality traffic, boost conversions on our Shopify store, and improve long-term organic visibility.

This is a flexible role, open to full-time or part-time marketers who love growing e-commerce brands through performance-driven strategies.

Key Responsibilities:

 Google Ads Marketing

• Plan and manage Google Search, Display, Shopping, and YouTube campaigns.
• Optimize product feeds via Google Merchant Center.
• Improve campaign structure, bidding strategies, and keyword targeting.
• Monitor and improve ROAS, CTR, and CPA.

 Meta Ads Marketing (Facebook/Instagram)

• Run performance campaigns for catalogue sales, conversions, and remarketing.
• Set up and manage pixel events, lookalike audiences, and ad creatives.
• Continuously test and iterate on ad copy, visuals, and placement strategies.

SEO Marketing

• Conduct keyword research and implement on-page SEO best practices (titles, meta tags, internal links, etc.).
• Optimize Shopify store content for crawlability and search visibility.
• Create and manage SEO-focused content strategies (blogs, landing pages, product descriptions).
• Monitor and improve keyword rankings and organic traffic via tools like Google Search Console and SEMrush/Ahrefs.

 E-Commerce & Shopify Growth

• Support CRO efforts on Shopify — landing page improvements, UX tweaks, funnel enhancements.
• Collaborate with content, creative, and development teams to align marketing efforts.
• Analyze customer journey, behavior, and LTV to fine-tune acquisition and retention strategies.

 Analytics & Reporting

• Use GA4, Meta Business Manager, Google Ads, and Shopify analytics to track performance.
• Build reports and dashboards to present insights and recommendations.

Required Skills & Experience:

• 3+ years in digital marketing with hands-on experience in Google Ads, Meta Ads, and SEO.
• Strong analytical skills with the ability to translate data into actionable marketing plans.
• Familiarity with Shopify and related marketing tools.
• Solid knowledge of keyword strategy, ad funnels, and SEO content optimization.
• Comfortable working independently and managing campaign budgets and timelines.

Preferred (Nice to Have):

• Google Ads and Meta Blueprint Certifications.
• Experience in fashion, jewelry, or lifestyle e-commerce brands.
• Working knowledge of content writing or blog management for SEO.
• Prior agency or D2C brand experience.