Senior Graphic Designer (Digital Marketing- FMCG)

The Graphic Designer is responsible for creating visually compelling designs that support brand building, digital marketing campaigns, and product promotion in the rice industry. The role focuses on enhancing brand visibility, communicating product quality, and supporting sales through digital platforms, trade marketing, and e-commerce channels.

• Design marketing creatives for digital platforms including social media posts, banners, ads, and videos.
• Create graphics for performance marketing campaigns (Google, Meta, marketplace ads).
• Design product visuals for packs, labels, and variants.
• Design product images, A+ content, banners, and promotional creatives for e-commerce platforms.
• Design brochures, posters, danglers, standees, and dealer communication materials.
• Manage multiple projects and meet campaign timelines.

Skills & Competencies:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Working knowledge of video tools (Premiere Pro, After Effects, or similar)
• Understanding of digital marketing formats, ad creatives, and social media trends
• Knowledge of typography, color theory, and layout design
• Ability to design in regional languages is an added advantage