SEO Executive

The SEO Executive is responsible for improving website visibility on search engines through on-page, off-page, and technical SEO strategies. The role focuses on increasing organic traffic, improving keyword rankings, and supporting overall digital marketing goals.

Key Responsibilities

On Page SEO

Conduct keyword research and optimize website content accordingly

Optimize meta titles, descriptions, headers, URLs, and internal linking

Ensure SEO-friendly content structure and readability

Off-Page SEO

Build high-quality backlinks through ethical link-building strategies

Manage directory submissions, guest posting, and outreach activities

Monitor and improve domain authority and referral traffic

Technical SEO

Identify and fix technical issues such as crawl errors, broken links, page speed, and mobile usability

Work with developers to implement SEO best practices

Ensure proper indexing, XML sitemaps, and robots.txt configuration

Analytics & Reporting

Track and analyze website performance using tools like Google Analytics and Search Console

Monitor keyword rankings, traffic trends, and competitor performance

Prepare SEO performance reports and recommendations

Content & Collaboration

Coordinate with content writers, designers, and developers to support SEO goals

Stay updated with latest SEO trends, algorithm updates, and best practices