SEO Executive / SEO Specialist

RPM is looking for a results-driven SEO Executive to manage and optimize our organic presence across search engines.

The ideal candidate should have hands-on experience in On-Page SEO, Off-Page SEO, keyword research, and ecommerce SEO, with prior exposure to Myntra, Amazon, or similar marketplaces.

Key Responsibilities On-Page SEO ● Optimize website pages (product, category, landing pages) for SEO best practices ● Perform keyword research for products, collections, and blogs ● Optimize meta titles, meta descriptions, headers, URLs, and internal linking ● Improve page speed, mobile usability, and Core Web Vitals ● Work closely with content and design teams for SEO-friendly content Off-Page SEO ● Plan and execute link-building strategies (guest posts, backlinks, directories) ● Manage brand mentions, citations, and outreach activities ● Analyze backlink profile and remove toxic links ● Improve domain authority and organic rankings Technical & Ecommerce SEO ● Identify and fix crawl, indexing, and site structure issues ● Optimize product schema, rich snippets, and structured data ● Handle sitemap, robots.txt, canonical tags, and pagination ● Optimize category and filter pages for better rankings Marketplace SEO (Preferred) ● Optimize product listings for Amazon & Myntra SEO guidelines ● Keyword research for marketplace product titles and descriptions ● Improve product visibility and organic sales on marketplaces Analytics & Reporting ● Track keyword rankings, organic traffic, and conversions ● Analyze data using Google Analytics, Google Search Console, and SEO tools ● Prepare weekly/monthly SEO performance reports ● Suggest SEO improvements based on data insights Required Skills ● Strong knowledge of On-Page & Off-Page SEO ● Expertise in keyword research and competitor analysis ● Hands-on experience with ecommerce SEO ● Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) ● Working knowledge of Google Analytics & Search Console ● Understanding of Amazon & Myntra SEO is a strong advantage ● Basic understanding of HTML, CSS, and website structure Preferred Qualifications ● 2–3 years of SEO experience (ecommerce preferred) ● Previous experience working with Myntra, Amazon, or large ecommerce platforms ● Experience in fashion, apparel, or sportswear domain is a plus ● Good communication and coordination skills