Social Media Manager

Social Media & Paid Performance Manager (Hybrid: Content + Ads)Role OverviewWe are seeking a high-energy Social Media & Performance Manager who can navigate both the creative and analytical sides of digital marketing. This is a "boots-on-the-ground" role: you will spend significant time at our retail stores creating viral content while simultaneously managing the Paid Performance Marketing (PPM) budget to ensure those creations reach the widest possible audience.

• Key Responsibilities1. On-Site Content Creation & Live EngagementIn-Store Presence: Regularly visit retail locations to capture the "vibe," new arrivals, and behind-the-scenes moments.
• Live Broadcasts: Lead live shopping events and Q&A sessions on Instagram and TikTok to drive immediate store traffic.
• Reel & Short-Form Video: End-to-end production (scripting, filming, and editing) of high-impact Reels and TikToks that align with current trends.
• 2. Paid Performance Marketing (PPM) & Ad StrategyPPM Management: Set up and optimize paid campaigns using the Pay Per Mille (Pay-Per-Impression) model to maximize brand awareness and reach.
• Performance Tracking: Monitor key metrics like CPM (Cost Per Mille), CTR (Click-Through Rate), and ROAS (Return on Ad Spend).
• Audience Targeting: Use store-level data to build highly targeted "Lookalike" and interest-based audiences for paid promotions.
• A/B Testing: Constantly test different creative hooks in your Reels to see which performs best under paid amplification.
• 3. Digital Updates & Platform GrowthReal-time Updates: Post daily "Now In Store" updates and interactive Stories (polls, stickers, countdowns).
• Platform Mastery: Stay ahead of the curve on new algorithm updates and features (e.g., new ad formats, SEO for social).
• Feedback Loop: Use performance data from the morning’s ads to influence what content you film in-store that afternoon.
• Candidate RequirementsDual Expertise: A rare blend of "Creative Creator" and "Data Analyst."
• Platform Proficiency: Expert knowledge of Meta Ads Manager, TikTok Ads, and Google Display (focusing on PPM/CPM bidding).
• Technical Skills: Mastery of mobile editing tools (CapCut, Adobe Premiere Rush) and native social platform features.
• On-Camera Talent: Natural charisma and confidence when hosting "Lives" or appearing in Reels.
• Analytical Skills: Ability to turn raw data (Impressions, Reach, Frequency) into actionable content strategies.
• Key Performance Indicators (KPIs)Reach & Impressions: Growing total brand visibility through optimized PPM spend.
• Engagement Rate: Increasing saves, shares, and comments on organic and paid content.
• Store Footfall: Measuring the impact of live stories and location-based ads on physical store visits.