Social Media Optimization Specialist

A Social Media Optimization Specialist is responsible for enhancing a brand’s online presence by managing social media platforms, increasing engagement, and optimizing content for visibility and performance.

Developing and implementing social media strategies to align with business goals.

Managing social media profiles (Facebook, Instagram, X/Twitter, LinkedIn, YouTube, quora, etc.).

Creating, scheduling, and optimizing posts and ads for engagement and reach.

Analyzing performance metrics (CTR, reach, engagement, conversions) and generating reports.

Conducting competitor and audience research to inform strategy.

Collaborating with content creators, designers, and marketing teams.

Using SEO and SMO best practices to increase organic visibility.

Staying updated on algorithm changes, trends, and tools.

Creativity and ability to create engaging content.

Analytical thinking and attention to detail.

Define clear objectives: (e.g., increase followers, drive conversions, boost engagement).

Knowledge about social media marketing, experience in paid campaigns.

Knowledge of content optimization, hashtags, and engagement algorithms.

Familiarity with Canva, Adobe Creative Suite, or similar design tools.

Bachelor’s degree in Marketing, Communications, Business, or Digital Media.

Certifications in social media marketing (e.g., from Meta Blueprint, Google Digital Garage, HubSpot, or Hootsuite).