Social Media & Performance Marketing Executive

About Us:

Softnix Infotech is a 10+ year old IT & digital solutions company, delivering innovative technology, marketing, and business solutions to clients across industries. We focus on performance-driven strategies, modern tools, and measurable growth.

Job Description:

We are looking for a results-oriented Digital Marketing Professional with hands-on experience in performance marketing, SEO, paid ads, and AI-driven tools. The ideal candidate should be passionate about digital growth, data-driven campaigns, and continuous optimization.

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across platforms
• Manage Facebook & Google Ads for lead generation and brand awareness
• Handle performance marketing campaigns with ROI-focused strategies
• Implement and monitor SEO (on-page, off-page & basic technical SEO)
• Manage and optimize Google My Business (GMB) listings for visibility and local SEO
• Use AI tools for content creation, ad optimization, analytics, and automation
• Track performance metrics and prepare reports with actionable insights
• Stay updated with latest digital marketing trends and platform updates

Required Skills & Tools:

• Strong knowledge of digital marketing tools & platforms
• Hands-on experience with Facebook Ads & Google Ads
• Practical understanding of AI marketing tools
• Knowledge of SEO best practices
• Experience in performance marketing & campaign optimization
• GMB optimization and local search strategies
• Analytical mindset with problem-solving skills