Social Media Specialist

We are looking for a results-driven Social Media Specialist who has hands-on experience in running high-performing Meta (Facebook & Instagram) Ads. The ideal candidate should be able to drive revenue, optimize ROAS, and scale campaigns profitably.

• Key ResponsibilitiesPerformance Marketing (Core Role)Plan, execute, and scale Meta Ads (Facebook & Instagram) campaigns
• Manage full funnel campaigns: Awareness → Consideration → Conversion
• Optimize campaigns for ROAS, CPA, CTR, and Conversion Rate
• Daily monitoring and budget allocation (₹50K–₹2L/day level preferred)
• A/B test creatives, audiences, and ad copies
• Audience & TargetingBuild and scale custom audiences, lookalikes, and retargeting campaigns
• Leverage customer data for better targeting and segmentation
• Creative StrategyWork closely with designers & content team
• Suggest high-converting ad angles (offers, hooks, emotional storytelling, regional connect)
• Understand what works for food, especially regional/traditional products
• Analytics & ReportingTrack performance using Meta Ads Manager & Google Analytics
• Provide weekly and monthly performance reports
• Identify scaling opportunities and cost leakages
• Social Media Management (Secondary)Plan and manage Instagram & Facebook content calendar
• Ensure consistent brand voice: Authentic, Telugu, Traditional
• Improve engagement and follower growth organically
• Must-Have RequirementsProven experience in running Meta Ads with measurable results
• Strong understanding of performance marketing metrics (ROAS, CPA, CAC)
• Experience managing ₹10L+ monthly ad budgets
• Hands-on with Ads Manager, Pixel setup, Conversion API (preferred)
• Ability to scale winning campaigns
• Good to HaveExperience in D2C / Food / FMCG brands
• Knowledge of Google Ads
• Understanding of Telugu audience & cultural insights
• Basic copywriting skills for ads
• KPIs (What Success Looks Like)Achieving ROAS target of 4–6+
• Consistent increase in daily revenue from Meta Ads
• Reduction in CPA over time
• Scaling profitable campaigns