Assistant Marketing Manager/ Marketing Manager Of E.Comm

Performance-driven E-commerce & Growth Specialist with 8+ years of experience in scaling kidswear brands across Amazon, Myntra, Flipkart, FirstCry & D2C platforms. Proven track record of increasing daily orders from 60 to 500+ through structured growth strategy, performance marketing, catalog optimization, pricing intelligence, and inventory planning.

Strong understanding of kids' apparel sizing, seasonality, pricing psychology, and marketplace algorithms.

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CORE COMPETENCIES

• Marketplace Growth Strategy (Amazon, Myntra, Flipkart, Ajio, FirstCry)

• Scaling Daily Orders (60 → 500+ per day)

• PPC & Performance Marketing (AMS, Meta Ads, Google Ads)

• Catalog Optimization & SEO

• Buy Box & Pricing Strategy

• Inventory & Supply Planning

• Conversion Rate Optimization (CRO)

• Brand Store & A+ Content Development

• Data Analytics & Growth Forecasting

• D2C Shopify Scaling Strategy

• Team Handling & Agency Coordination

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KEY ACHIEVEMENTS

• Scaled kids apparel brand from ₹12L/month to ₹75L/month in 10 months.

• Increased daily orders from 60 to 520 within 6 months.

• Improved conversion rate from 7% to 18%.

• Reduced ACOS from 38% to 19%.

• Increased repeat purchase rate by 32%.

• Successfully launched 150+ SKUs in coordinated size ratios.

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PROFESSIONAL EXPERIENCE

E-commerce Growth Manager – Kids Apparel Brand

Company Name | Year – Present

Growth Strategy Implemented:

1️⃣ Catalog & Listing Optimization

• SEO-based title restructuring (kids size-first strategy)

• Keyword mapping per age group (0–2Y, 2–4Y, 4–6Y, etc.)

• Enhanced A+ content and lifestyle imagery

• Size chart optimization, reducing returns by 18%

2️⃣ Performance Marketing Scaling

• Structured Amazon PPC funnel (Auto → Broad → Exact)

• Sponsored Brand Video campaigns

• Retargeting campaigns on Meta

• Seasonal push (festive & school reopening campaigns)

3️⃣ Inventory Planning for 500 Orders/Day

• Demand forecasting by SKU velocity

• Fast-moving size planning (2–3Y, 3–4Y highest rotation)

• Reduced stock-outs from 22% to 4%

• Coordinated with production (500+ machine capacity alignment)

4️⃣ Pricing & Promotion Strategy

• Dynamic pricing based on competitor tracking

• Bundle offers (2-set, 3-set combos)

• Lightning Deals & Big Billion Day strategy

• Cart recovery automation for D2C

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PREVIOUS EXPERIENCE

Marketplace Executive / Digital Marketing Manager

Company Name | Year – Year

• Managed ₹3 Cr annual revenue portfolio

• Handled 200+ active SKUs

• Managed FBA, Easy Ship & 3PL operations

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TECHNICAL SKILLS

• Amazon Seller Central

• Flipkart Seller Hub

• Myntra Partner Portal

• Shopify

• Helium 10 / Jungle Scout

• Google Analytics

• Meta Ads Manager

• Excel Advanced (Pivot, Forecasting)

• Power BI (basic)

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STRATEGY FRAMEWORK TO SCALE 60 → 500 ORDERS/DAY

Phase 1 (Month 1–2): Foundation

• Fix catalog

• Improve conversion to 12–15%

• Reduce returns

• Aggressive PPC testing

Phase 2 (Month 3–4): Scale

• Increase SKUs (design depth in fast-moving sizes)

• Sponsored Brand scaling

• Influencer seeding (mom bloggers)

• Deal calendar alignment

Phase 3 (Month 5–6): Acceleration

• Launch 20–30 new designs/month

• D2C remarketing

• Subscribe & Save model

• Repeat customer program

Expected Outcome:

• 250–300 orders/day in 3 months

• 500+ orders/day in 6–8 months

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EDUCATION

MBA – Marketing / Digital

B.Com / BBA