Brand & Marketing Associate

Job Title

Brand & Marketing Associate – (Exhibitions & Offline Marketing)

About the Role

We are looking for a high-energy, confident, and curious Brand & Marketing Associate who will act as the face of our brand at exhibitions, events, and showcase venues.

This is a hands-on, field-driven profile focused on offline marketing, brand representation, and lead conversion, ideal for someone who wants real exposure to how brands grow on-ground — not just theory.

You will work closely with the founding and sales teams and gain first-hand experience in customer interaction, lead generation, exhibitions, and brand storytelling.

Key Responsibilities

1. Brand Representation & Communication

• Represent the brand confidently and professionally at exhibitions, trade shows, and events
• Communicate brand story, products, and value proposition clearly to visitors
• Act as a brand ambassador and first point of contact for prospects

2. Lead Generation & Preliminary Conversations

• Engage with visitors and identify potential leads
• Collect lead data (name, company, contact details, requirement)
• Share brochures, catalogues, and basic product information
• Send preliminary emails / messages to leads as guided
• Share captured lead data daily with the internal team

3. Content Capture for Social Media

• Capture photos and short videos at booths, stalls, and events
• Record customer interactions, product demos, and event moments
• Support the social media team with raw on-ground content
• Capture behind-the-scenes activity during setup, live event, and wrap-up

4. Event Support & Coordination

• Assist in event planning, booth setup, and stall installation
• Support inventory handling, display arrangement, and smooth event flow
• Coordinate with team members to ensure everything runs seamlessly
• Help with dismantling and post-event wrap-up if required

5. Customer Observation & Feedback

• Observe customer reactions, questions, and objections
• Interact with customers to understand preferences and expectations
• Collect informal feedback and insights
• Share learnings and observations with the team for improvement

6. Daily Reporting & Learning

• Maintain simple daily activity reports:
• Leads generated
• Key conversations
• Customer feedback
• Learnings from the day
• Actively learn about branding, marketing, sales, and customer behavior
• Be open to feedback and continuous improvement

Travel & Field Exposure

• Willingness to travel to event and exhibition locations
• Flexibility in working hours during events
• Exposure to real-world brand building and offline marketing

Who Should Apply

• Fresh graduates in Marketing, Business, Communication, or related fields
• Comfortable talking to strangers and initiating conversations
• Presentable, polite, and confident communicator
• Curious, observant, and eager to learn
• Basic smartphone photography/video skills (no professional camera needed)
• Positive attitude and team-player mindset

What You’ll Gain

• Real-world experience in offline marketing & exhibitions
• Direct exposure to customers, leads, and decision-makers
• Understanding of how brands convert attention into business
• Opportunity to work closely with founders and senior team members
• Strong learning curve in branding, communication, and sales psychology

Job Type

• Office and some Field-based
• Event & exhibition focused