Digital Marketing Executive

Key Responsibilities

• Develop and execute digital marketing campaigns: Plan and implement online strategies across channels like social media, email, search engine optimization (SEO), and paid advertising to drive traffic and generate leads.
• Research and identify leads: Use market analysis, database mining, and other tools to identify potential clients and prospects.
• Qualify leads: Assess leads based on established criteria and company guidelines to ensure they are a good fit for the business.
• Nurture leads: Develop and implement lead nurturing sequences through email and other methods to guide prospects through the sales funnel.
• Analyze and report on performance: Monitor key metrics, analyze campaign performance, and report on progress to stakeholders to identify areas for improvement.
• Collaborate with sales: Work closely with the sales team to ensure smooth handoff of qualified leads and to align on lead generation strategies.
• Manage marketing technology: Maintain and update the customer relationship management (CRM) system and other relevant databases. 

Required Skills

• Digital Marketing: Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Data Analysis: Ability to analyze campaign data, interpret metrics, and use insights to optimize strategies.
• Lead Nurturing: Skills in creating and managing automated email campaigns and other nurturing activities.
• Communication: Strong written and verbal communication skills for outreach and collaboration.
• Technical Proficiency: Familiarity with CRM systems and marketing automation platforms.
• Strategic Thinking: Ability to develop and implement effective lead generation strategies.