Digital Marketing Manager

We are looking for a dynamic and results-driven Digital Marketing Manager who is passionate about growth marketing and performance-driven campaigns. The ideal candidate should have strong expertise in performance marketing, paid advertising, content strategy, and AI-powered marketing tools to drive brand awareness, leads, and conversions.

This role requires a marketing enthusiast who can manage end-to-end digital marketing strategies including Meta Ads, Google Ads, Smart Ads, SEO, and website optimization.

Key Responsibilities :

• Plan, execute, and optimize performance marketing campaigns across digital platforms.
• Manage and scale Meta Ads (Facebook & Instagram) campaigns for lead generation and conversions.
• Create and optimize Google Ads campaigns (Search, Display, Performance Max, Smart Campaigns).
• Develop and implement data-driven marketing strategies to improve ROI.
• Create and manage content marketing strategies aligned with brand goals.
• Monitor campaign performance using analytics tools and optimize accordingly.
• Collaborate with design and development teams for website improvements and landing pages.
• Implement SEO strategies to improve organic traffic and search rankings.
• Use AI tools and marketing automation platforms to enhance campaign efficiency.
• Track KPIs such as CPL, CPA, ROAS, CTR, and conversion rates.
• Stay updated with the latest digital marketing trends, AI tools, and advertising updates.

Key Skills Required :

• Strong expertise in Performance Marketing
• Hands-on experience with Meta Ads Manager
• Expertise in Google Ads (Search, Display, Smart Campaigns, Performance Max)
• Knowledge of Content Strategy & Marketing Funnels
• Experience with SEO (On-page & Off-page)
• Understanding of Website Designing & Landing Page Optimization
• Familiarity with AI marketing tools and automation
• Strong analytical and data interpretation skills
• Excellent campaign optimization and budget management skills
• Creative thinking with a marketing enthusiast mindset

Preferred Qualifications :

• Bachelor’s degree in Marketing, Business, or related field
• SEO experienced candidates will be preferred
• Certifications in Google Ads or Meta Ads are a plus
• Experience with Google Analytics, Search Console, and marketing automation tools

What We Offer :

• Opportunity to work on high-impact marketing campaigns
• Exposure to AI-powered marketing technologies
• Growth-oriented and innovative work environment
• Competitive salary and performance incentives