SEO & Social Media Marketing Executive

Work Mode: Work From Home

Experience: Minimum 3 years

Compensation₹2,00,000 – ₹3,00,000 per annum

Incentive, appreciation, and rewards based on performance.

Necessary WFH infrastructure required.

• Core Skills (Must-Have)Keyword Research & Analysis – using tools like Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest.
• On-Page SEO – meta tags, header tags, internal linking, URL optimization, schema markup.
• Off-Page SEO – link building, guest posting, outreach, directory submissions.
• Technical SEO – site audits, crawlability, indexing, XML sitemaps, robots.txt, Core Web Vitals.
• Content Optimization – aligning content with search intent, keyword density, readability, and LSI keywords.
• Google Analytics & Google Search Console – performance tracking, CTR analysis, impression data, and reporting.
• Competitor Analysis – identifying backlink profiles, keyword gaps, and content strategies.
• Local SEO – Google My Business optimization, NAP consistency, local citations, reviews management.
• SEO Reporting & Performance Metrics – creating detailed reports on rankings, traffic, conversions.
• Basic HTML/CSS Knowledge – understanding page structure and tags for optimization.

Good-to-Have Skills

• Content Marketing & Copywriting – ability to write SEO-friendly content and headlines.
• Basic WordPress / CMS Management – editing pages, installing plugins, handling SEO settings.
• Google Tag Manager (GTM) – event tracking and data collection.
• Understanding of UX/UI – how user experience affects SEO and engagement.
• Basic Knowledge of PPC / Google Ads – understanding keyword bidding and ad copy synergy.
• Social Media Optimization (SMO) – integrating SEO with social signals and brand visibility.
• AI & Automation Tools – using ChatGPT, Jasper, SurferSEO, or Clearscope for content ideation.
• Video SEO (YouTube SEO) – optimizing titles, descriptions, tags, and engagement.
• Analytical Thinking & Problem-Solving – diagnosing ranking drops, penalties, and technical issues.
• Communication & Team Collaboration – working with content, design, and development teams.