Area Sales Manager (B2B): Aftermarket

ob Title: Area Sales Manager – Aftermarket (2W Spare Parts)

Location: Madhya Pradesh

Industry: Automotive Aftermarket (2-Wheeler Spare Parts)

Experience: 5–8 years in aftermarket sales (2W/auto components preferred)

Role Objective:To drive sales growth, expand dealer network, and strengthen market presence across MP in the 2-wheeler aftermarket segment.

• Key Responsibilities:Develop and execute sales strategies to achieve monthly, quarterly, and annual targets in the assigned territory.
• Appoint and manage distributors, dealers, and retailers to expand market reach.
• Drive secondary sales by ensuring strong retailer engagement and demand generation.
• Monitor and improve product availability, visibility, and market share.
• Conduct regular market visits to track competitor activity, pricing, and customer feedback.
• Ensure timely collection of payments and maintain healthy receivables.
• Plan and execute promotional activities, mechanic meets, and local campaigns.
• Provide accurate sales forecasting and reporting to management.
• Coordinate with supply chain and internal teams for order fulfillment and stock planning.
• Identify new business opportunities and support new product launches in the territory.
• Key Skills & Competencies:Strong understanding of 2-wheeler aftermarket distribution network
• Excellent dealer management and negotiation skills
• Ability to drive secondary sales and market penetration
• Good knowledge of MP markets
• Strong communication and relationship-building skills
• Self-driven with a result-oriented approach
• Key KPIs:Sales target achievement (%)
• Active dealer/distributor expansion
• Secondary sales growth
• Collection efficiency / DSO
• Market share growth
• Retail coverage & visibility
• Preferred Profile:Experience in 2W spare parts, auto components, lubricants, or allied aftermarket products
• Existing network in MP is a strong advantage
• Willingness to travel extensively within the territory