Business Development Executive (BDE)

Primary ObjectiveTo generate revenue by acquiring new advertisers, managing client relationships, and selling Media Octus’ OOH, transit, and integrated advertising solutions across India.

• Key Roles & Responsibilities

1. Client Acquisition & Lead GenerationIdentify and target potential advertisers (FMCG, Auto, Real Estate, Education, BFSI, E-commerce, Government).

• Generate leads through cold calling, referrals, networking, and agency tie-ups.
• Approach brand managers, marketing heads, media planners, and procurement teams.

2. Sales Pitching & Proposal PresentationPresent Media Octus’ advertising inventory (Hoardings, Unipoles, Transit Media, Airport Media, Digital OOH).

• Understand client objectives and recommend suitable media plans.
• Prepare customized proposals, presentations, and tentative media plans with pricing.

3. Deal Closure & NegotiationNegotiate rates, locations, campaign duration, and value additions.

• Close deals in line with company pricing and margin guidelines.
• Coordinate with finance for approvals, POs, and agreements.

4. Campaign Coordination & Execution SupportCoordinate with operations, planning, and vendor teams for campaign execution.

• Ensure timely artwork receipt, printing, mounting, and campaign launch.
• Act as the single point of contact for the client during the campaign lifecycle.

5. Client Servicing & Relationship ManagementMaintain long-term relationships with existing clients and agencies.

• Ensure high client satisfaction through regular follow-ups and reporting.
• Upsell and cross-sell additional media formats or cities.

6. Market Intelligence & ReportingTrack competitor activity, market rates, and new advertising trends.

• Share market insights and client feedback with management.
• Maintain CRM updates, sales pipeline, and daily/weekly sales reports.

7. Revenue & Target ManagementAchieve monthly, quarterly, and annual sales targets.

• Ensure timely collection of payments in coordination with accounts.
• Minimize outstanding receivables and follow credit policies.
• Key Skills RequiredStrong communication & negotiation skills
• Understanding of OOH / Outdoor Advertising
• Client handling & relationship management
• MS Excel, PowerPoint, CRM tools
• Willingness to travel and work in the field

KPIs (Performance Indicators)Revenue generated

• Number of new clients onboarded
• Campaign conversion ratio
• Client retention rate
• Payment collection efficiency