Key Responsibilities:

1.     Create and implement effective marketing strategies that align with business goals and target audience needs.

2.     Conduct thorough market analysis to identify trends, opportunities, and competitive landscape.

3.     Oversee the planning, execution, and optimization of marketing campaigns across multiple channels

4.     Maintain and enhance brand identity, ensuring consistency across all marketing platforms and materials.

5.     Work closely with cross-functional teams (sales, product development, etc.) to align marketing strategies with overall business objectives.

6.     Monitor and analyze the performance of marketing initiatives, utilizing data-driven insights to inform future strategies.

7.     Manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

8.     Lead and mentor the marketing team, fostering a collaborative and high-performance work environment.

Qualifications:

•                   Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.

•                   Proven experience of 3+ years in a marketing role, with a focus on strategy development and execution.

•                   Excellent analytical skills, with experience in data interpretation and reporting.

•                   Creative thinker with the ability to develop innovative marketing solutions.

•                   Exceptional communication and interpersonal skills.