Digital Marketing Executive

Digital Marketing & Video Editor

Role Overview:- The Digital Marketing & Video Editor is responsible for planning, executing, and optimizing digital marketing strategies while creating high-quality video content to support brand awareness, engagement, and conversion goals. This role combines analytical marketing skills with strong creative and technical expertise in video production and editing.

Key Responsibilities

Digital Marketing

• Develop and implement comprehensive digital marketing strategies across multiple platforms
• Manage and optimize social media channels, ensuring consistent brand voice and visual identity
• Plan, execute, and monitor paid advertising campaigns (Google Ads, social media ads)
• Conduct audience research, keyword analysis, and competitor analysis
• Track campaign performance using analytics tools and prepare performance reports
• Optimize content for reach, engagement, and conversions
• Collaborate with design and content teams to create effective marketing materials

Video Editing & Content Creation

• Edit and produce professional videos for social media, websites, advertisements, and promotional campaigns
• Create short-form and long-form video content optimized for different platforms
• Add motion graphics, transitions, titles, captions, and basic animations
• Perform color correction, audio enhancement, and visual optimization
• Ensure all video content aligns with brand guidelines and marketing objectives
• Manage video assets, formats, and final exports for various digital platforms

Skills & Qualifications

• Proven experience in digital marketing and video editing
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, or similar tools)
• Strong understanding of social media platforms, content strategies, and trends
• Knowledge of SEO, paid advertising, and performance analytics
• Creative mindset with strong attention to detail
• Excellent time management and multitasking abilities
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Qualifications

• Experience with motion graphics and visual storytelling
• Familiarity with content calendars and marketing automation tools
• Understanding of branding, design principles, and audience behavior