We seek a highly skilled and innovative Digital Marketing Specialist to join our marketing team. As a Digital Marketing Specialist, you will be responsible for developing, implementing, and optimizing our digital marketing strategies to drive brand awareness, engagement, and conversions.

Key Responsibilities:

Digital Marketing Strategy

1. Develop and execute comprehensive digital marketing strategies across multiple channels (paid social, email, search, display).

2. Conduct market research and analyze competitor activity to inform digital marketing strategies.

3. Collaborate with cross-functional teams (creative, content, development) to ensure cohesive brand messaging.

Campaign Execution

1. Plan, execute, and optimize digital marketing campaigns to meet business objectives.

2. Manage and optimize paid social media campaigns (Facebook, LinkedIn, Twitter, Instagram).

3. Develop and send targeted email campaigns to drive conversions.

4. Manage and optimize search engine marketing (SEM) campaigns.

5. Develop and execute influencer marketing strategies.

Performance Analysis and Reporting

1. Track and analyze digital marketing metrics (e.g., website traffic, engagement, conversion rates).

2. Provide regular reporting and insights to stakeholders.

3. Use data to inform future digital marketing strategies.

Content Creation and Optimization

1. Develop and optimize high-quality, engaging content for digital marketing channels.

2. Ensure all content aligns with brand guidelines and messaging.

Staying Up-to-Date

1. Stay current with the latest digital marketing trends, technologies, and best practices.

2. Attend industry events, conferences, and webinars to expand knowledge.

Requirements:

1. Proven track record of success in developing and executing digital marketing strategies.

2. Strong understanding of digital marketing channels (paid social, email, search, display).

3. Experience with digital marketing tools (e.g., Google Analytics, AdWords, Facebook Ads Manager).

4. Excellent communication, project management, and problem-solving skills.

5. Bachelor's degree in Marketing, Communications, or related field.

Desirable Qualifications:

1. Experience with marketing automation platforms (e.g., Marketo, Pardot).

2. Knowledge of HTML, CSS, and JavaScript.

3. Experience with A/B testing and experimentation.

4. Certification in digital marketing (e.g., Google Analytics, HubSpot).